Packaging Recognizes Childhood Cancer Awareness Month
The artwork of two young patients from St. Jude Children's Hospital will be featured on one million bags of limited edition Green Giant Veggie Tots during the next few months.
As part of a partnership with St. Jude, Green Giant worked with patients to create colorful drawings of vegetables. Artwork by Addy, age 4, and Bailey, age 13, is featured on the new packaging that will be available in grocery stores nationwide this fall.
In addition to prominent promotion of St. Jude on Green Giant product packaging, B&G Foods, Inc., the owner of the Green Giant brand, has donated $350,000 to the organization to help St. Jude further its efforts in leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. To round out the donation, B&G Foods employees have committed an additional $250,000 of their own dollars to the cause.
"Green Giant is incredibly generous in its support of St. Jude, our patients and lifesaving mission," said Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "We're thrilled to partner with this iconic brand as Green Giant uses its platform and popularity to showcase our patients' stories and the critical work of St. Jude Children's Research Hospital."
"We're proud to bring our partnership with St. Jude to the freezer aisle in such a big way by featuring patient artwork and compelling stories on our new limited edition Green Giant Veggie Tots packaging," said Jordan Greenberg, Vice President and General Manager, Green Giant.
"It was important for us to release this timed to September and Childhood Cancer Awareness Month to bring awareness of the important work being done by St. Jude to help children and families."
Those wanting more information about the limited edition tots or the brand's partnership with St. Jude, should visit stjude.org.